Post by @abelmind and @gknutson
Monday, 2/13, Kred announced on their corporate blog their alternative to Klout’s +K, which is a way for users to reward influence outside of the algorithm. While Klout doesn’t own the idea of “+” when it comes to the digital space (think Google’s +1) it definitely feels like they are getting ripped off. Sound familiar? It reminds us of this scene from American film classic Coming to America starring Eddie Murphy. In the scene fast food restaurateur Mr. McDowell explains how his “Big Mick” sandwich is completely different than McDonalds’ “Big Mac” because his doesn’t have sesame seeds on the bun.
NOTE: the video quality is crappy (or should I say Krappy?) so turn your volume up:
What is Kred’s tactic for stealing Klout users on Valentine’s Day? For the rest of the month Kred will give one extra +Kred point to anyone who receives a +K within Klout AND has that tweeted by the giver. Damn, that was a mouthful. Their hope is (I think) that Kred users will give +Kred to someone on Kred, then do the same on Klout, then tweet it, then tell that person that they gave them a +Kred and +K and that because they tweeted about it the person actually has two +Kred points and only one +K, which makes that person switch to using Kred over Klout. It couldn’t get any simpler than that.
What is Klout’s Valentine’s Day marketing campaign? They have changed the name of +K to +Kiss for the day:
Our advice to marketers on Valentine’s Day (or any other day for that matter) — Keep it simple stupid.
Regards,