Jul 10

Twitter get’s more important – All because of my weird great Aunt

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Post by @abelmind

AdAge brought up a great question we have been talking about for months now. What if Teens prefer Twitter to Facebook? We want to ask the question: What does that mean for Klout?

“…Facebook’s generation-spanning popularity is partly to blame. In a world where it’s considered rude to turn down a friend request, especially from a family member, teens were suddenly seeing their aunts, uncles and parents in their News Feeds…”

I love my mom, but continually getting friend requests, likes, and comments from her 50 year old friends and family has me skipping the nightly Facebook logins. Do I want this interaction with everyone I know? No. Sure, there

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are settings in my news feed to prevent the bombardment, BUT is this an online culture that teens/kids are just over and moving away from?

The type of interaction Twitter brings to the table is much different than Facebook. according to the teens AdAge has met and ones we have too, “Facebook is more about sharing content, whether it’s videos, photos, music, or articles. Twitter is far more conversation based… a place where teens can tell their friends what they’re doing or how they feel.” This instant gratification platform is more important to the “new innovators” of the tech industry. I don’t think Adage is saying Facebook is an afterthought, but it may beginning to dwindle as a daily login for influencers.

What does this mean for Klout?

As Klout keep tabs on and measures the way younger audiences are using social media , more and more emphasis will need to be put on Twitter. Specifically how people are beginning to prefer “conversations with interesting strangers” to Facebook’s “updates from the usual suspects.” Very interesting thought on our society and youth. Another measurement for Klout

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will need to be Twitter “subjects”. A sophisticated Twitter user can follow many subjects, monitoring a variety of conversations. All while using a Twitter client like HootSuite, and keep their influence hidden from the masses. To me, Twitter “subjects” is a greater differentiator to Facebook, than just immediacy.

Only time will tell if Facebook and Twitter will walk hand in hand in social matrimony. However this Adage article is spot on in its interpretation of teens and tech. All I know is my kid will probably be using an alias on twitter that only her friends know so that me and grandma can’t find her through a Google search. The 2015 Klout: You have influence, but who are you? @MyAnonymousDaughter




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