I have a confession to make. I just sorta signed up for an online dating service. And I’m married. But I did it for the sake of research, I swear. Truth be told my beautiful wife Arielle is sitting next to me now watching me write this post, so really, I’m not a bad guy.
While cruising the latest Klout Perks today I noticed one for a new online dating site, www.cheekd.com. Pretty interesting idea. Instead of people starting online with singles searching each other out virtually, cheek’d offers business cards (as shown above) that they hand out in the real world, driving perspective matches to their online profile page. I’m not here to provide commentary on dating, so I’ll leave my personal opinions to myself, however I will comment on how the Klout Perk is set up. A couple things I find interesting.
First, a score of 50 is pretty high. With the cost of the cards being low (my assumption) I’m surprised they don’t lower the entry point down closer to 40ish. But maybe social media hound dogs are lonely people?
Second, all of the topics seem appropriate with the exception of “social media”, however I agree with singling out that topic. Why? Well, people like me who are very active on social media are good people to reach out to with any new product or service. We’re social loudmouths, ready to promote, slander and share whatever comes across our virtual desks.
So while I’ll be recycling the cards when they come in the mail, I applaud cheeked and Klout for this one.