May 09

Sure, Everyone Has Influence, But They Also Have to Pee

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I came across this video today on The Denver Egotist and had to share it as its one of the best uses of creative problem solving I’ve seen in a while.  The campaign comes from Dutch water supplier Waternet who found a genius way educate drunk locals about keeping the water supply clean — gamifying urination.  Yes, gamifying urination.  Winners of this pee game got their water taxes paid for a year!

The only thing missing is a sharing call to action.  I know I’d want to tweet my rusults…after my zipper was up of course…  Check out the case study:

3 COMMENTS |

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  • http://twitter.com/rmsylte Ruth Marie Sylte

    This video is not from Denmark. It is from the Netherlands. So it would be from the DUTCH water supplier. The language is clearly Dutch, the signs say “Nederlands”, Queensday is a national holiday in Holland…and everyone is wearing orange — which is the national color representing the royal family, the House of Orange.

  • http://twitter.com/gknutson Garth Knutson

    Thank you, Ruth!

  • http://twitter.com/frauenmesse Christine Hartmann

    No Handwashing? :(