New to my inbox this morning was a Klout Perk for Rent the Runway, a company that offers rentals of high fashion items.  Like that dress the Joan Rivers slammed at the Emmy’s? Well now you don’t have to shell out thousands to wear it once only to let it collect dust in your closet after your cousins wedding. Thanks to a partnership with Klout, Rent the Runway is offering influencers between $15 and $100 off depending on Klout Score.

The scale is as follows:

Klout scores 1 to 20: $15 off
Klout scores 21 to 40: $25 off
Klout scores 41 to 60: $50 off
Klout scores 61 to 80: $75 off
Klout scores 81 to 99: $100 off

It’s nice that my notification was customized to my score (61) letting me know my exact discount of $75. As Klout grows and their platform becomes more dynamic I hope to see more customization like this…Oh, and they should probably start splitting these perks out by gender, as after poking around www.renttherunway.com for a few minutes I don’t see much (anything really) for dudes on there.

Best,

Garth Knutson