May 02

Original “Mad Man” on Leaving Madison Avenue

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One of my professional heroes, Lester Wunderman, father of direct marketing and all around industry innovator is leaving Madison Avenue, but not the game. And not just him. The whole Young & Rubicam crew including Wunderman (my previous agency) and other WPP agencies just left the advertising mecca, Madison Avenue, for newer upscale digs at 3 Columbus Circle, just across the street form the Southernmost point of Central Park.  Check out this video of Lester talking about the move, part one of a series about leaving their historic spot on the ave.  Its the end of an era, but just another chapter for a 50+ year old agency that keeps on kicking ass.

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