Early this week Kred announced that they are offering a similar program to Klout Perks called Kred Rewards. It’s no surprise, really. Klout was the first to make it big in this space leaving the rest to play catch up. Peer Index, a UK company was the next followed finally by Kred as the last of the “big three” to offer products, samples and offers to influencers on behalf of marketers.
What I find most interesting about this announcement is that two of those clients have also run Klout Perks in the past. A couple of questions then pop into my head. First – how will these two brand’s Peer Perks differ from the ones they ran with Klout? Second – what is the current user base of Kred vs. Klout leading to more questions of scalability? I imagine Klout has exponentially higher number of registered users but Kred has to start somewhere so I’m not hating on them. My gut says they’ve been contacting current/past Klout clients in an effort to drum up business. Cheers to that… very Glengary Glen Ross of them.
One thing is for sure, I’ll be on the lookout to see how the program rolls out paying particularly close attention to the popchips and Zinio perks, both of which have worked with Klout.
I’d keep going, but America’s Got Talent is About to Start.