One of the greatest campaigns of my generation came in 1980s when MTV enlisted hordes of pissed off teens to echo the rallying cry “I want my MTV”. At the time few cable operators were carrying the network so the only way to watch was to go to a friend’s house who either had satellite dish or was lucky enough to use a cable operator who did. The TV ads urged youths to call up their cable operators and demand “I WANT MY MTV”. For a trip down memory lane, check out:
Now the Pac 12 (which as a Washington State University alum will always be the Pac 10 to me) is starting its own network and find itself in the same situation as MTV did back in the day – the owners of a TV network with not enough viewers.
Since nobody uses a telephone anymore, at least not for phone calls, the Pac 12 is calling on fans to take their requests to Twitter by using the hash tag #IWANTPAC12NETWORKS. The network apparently already has deals with the top 4 cable providers; Comcast, Time Warner, Cox Communications and Bright House but not with DirecTV, Dish or other satellite providers. The Pac 12 is also running their second Klout Perks campaign (their second by my count) offering influencers in the Western states a Pac 12 iPad cover. Those who don’t qualify for the perk are still encouraged to tweet the hash tag. I know I will.