Jun 20

#IWantPac12Networks – The “I Want My MTV” of 2012 With A Sprinkle Of Klout

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One of the greatest campaigns of my generation came in 1980s when MTV enlisted hordes of pissed off teens to echo the rallying cry “I want my MTV”.  At the time few cable operators were carrying the network so the only way to watch was to go to a friend’s house who either had satellite dish or was lucky enough to use a cable operator who did.  The TV ads urged youths to call up their cable operators and demand “I WANT MY MTV”.  For a trip down memory lane, check out:

Now the Pac 12 (which as a Washington State University alum will always be the Pac 10 to me) is starting its own network and find itself in the same situation as MTV did back in the day – the owners of a TV network with not enough viewers.

pac 12 networks klout perk

 

 

 

 

 

 

 

 

Since nobody uses a telephone anymore, at least not for phone calls, the Pac 12 is calling on fans to take their requests to Twitter by using the hash tag #IWANTPAC12NETWORKS.  The network apparently already has deals with the top 4 cable providers; Comcast, Time Warner, Cox Communications and Bright House but not with DirecTV, Dish or other satellite providers.  The Pac 12 is also running their second Klout Perks campaign (their second by my count) offering influencers in the Western states a Pac 12 iPad cover. Those who don’t qualify for the perk are still encouraged to tweet the hash tag.  I know I will.

Go Cougs!

Garth Knutson

4 COMMENTS |

REPLY HERE
  • Beggert76

    I have been a Direct TV subscriber for 2 years and the reason I switched from my Cable provider was increased sports coverage. I am a big PAC 12 fan and am very perplexed that Direct TV & PAC 12 can’t come to agreement. I would be willing to pay subscription if needed. If agreement can’t be reached I will have to go back to cable.
    It appears that Direct TV is Mid West & East Coast biased & has little concern with West Coast college football fans.

  • R.G. Lopez

    I have enjoyed Direct TV for many years and have put up with the costly charges for channels that I don’t view, what ever happen to freedom of choice.
    get it together Direct TV or I will be forced to go with another provider.

  • Blocey

    I’m paying Direct TV 112 George Washingtons a month – I’m getting tired this shit – where’s the Pac-12. My old school, UCLA is 90 minutes away and I can’t get the games? Enough of this crap

  • Walshie6

    We switched 2 years ago from TW because Verizon was supposed to offer so many more choices.. Obviously, we were wrong . We are giving it until the end of December when pac12 basketball starts and if Verizon hasn’t come to some agreement by then, we will be switching back to Time Warner…. I urge Verizon to please stop ignoring your customers who want to be able to watch their pac12 schools play their sports……