I came across this video today on The Denver Egotist and had to share it as its one of the best uses of creative problem solving I’ve seen in a while. The campaign comes from Dutch water supplier Waternet who found a genius way educate drunk locals about keeping the water supply clean — gamifying urination. Yes, gamifying urination. Winners of this pee game got their water taxes paid for a year!
The only thing missing is a sharing call to action. I know I’d want to tweet my rusults…after my zipper was up of course… Check out the case study: