I came across this video today on The Denver Egotist and had to share it as its one of the best uses of creative problem solving I’ve seen in a while.  The campaign comes from Dutch water supplier Waternet who found a genius way educate drunk locals about keeping the water supply clean — gamifying urination.  Yes, gamifying urination.  Winners of this pee game got their water taxes paid for a year!

The only thing missing is a sharing call to action.  I know I’d want to tweet my rusults…after my zipper was up of course…  Check out the case study:

Here are a couple more videos Blake shot at South by Southwest this weekend. The first shows how far (scary?) ad technology has come and the second is an interview with a colleague of ours from VML about the sometimes positive effects time and budget constraints can have on creativity. Enjoy, and see a ton more content from SXSW at Wunderman Reports.