Last week I got an email from Klout offering me a Perk from American Airlines. Nice, I thought. Free anything from an airline would be pretty sweet. The offer was a free one-day pass to the American Airlines Admirals Club® Lounge. Not bad I thought again. It’s no free round trip ticket to Paris, but who am I fooling, I’m not that influential.
I spend a lot of time flying between Seattle and Portland for business, so after collecting my perk in the form of a downloadable coupon I excitedly took to http://www.aa.com/ to see if I could use the voucher at either of my regular airports. While there are 37 Admirals Club locations worldwide, neither of which are in one of my most traveled cities.
While I enjoyed getting the Perk, I wont enjoy using it. Because I probably wont get the opportunity. If I were American Airlines or Klout, in this case I would have geotargeted the Perk to people residing in cities where the one-day passes are accepted, or perhaps to people influential in those locations, travel or other relevant topics.
You never know, maybe someday I’ll be in LA on business and take a nap and sip a gin and tonic at the Admirals Lounge. Until then I’ll just save the PDF coupon and dream.